As a Prairieville rental property owner, you understand that good marketing is crucial for attracting the best renters. If you haven’t started using virtual tours yet, you’re missing out! Giving potential tenants the option to take virtual tours of your rental properties is a great way to show them what to expect before they arrive.
We’ll cover the benefits of virtual tours for rental property marketing and explain why they are essential for every property owner.
Virtual Tour Basics
A virtual tour provides a digitally rendered exploration of a rental property. Unlike photos, which show the property from the photographer’s angle, virtual tours provide a detailed look at each room.
Studies show that renters are interested in virtual tours of rental properties. Zumper’s findings show that more than 70% of renters would rent an apartment sight unseen if they could view it via a 3D virtual tour.
Types of Virtual Tours
Virtual tours provide a fully immersive experience for potential tenants to view your rental properties. They allow potential renters to gauge the space and determine if it fits their needs without an in-person visit.
The three main types of virtual tours are 360-degree virtual tours, 3D virtual tours, and virtual reality tours.
- 360 Virtual Tour. A 360 virtual tour is made up of a single panoramic image compiled from multiple photographs. These tours allow potential tenants to view an entire room in one image and click and drag to look around. 360 virtual tours are simple and cost-effective to create, making them ideal for property managers new to virtual tours.
- 3D Virtual Tours are more immersive than 360 virtual tours. They allow potential tenants to explore the property virtually as if they were actually there. These tours are made by capturing numerous photos of a rental property and stitching them together with specialized software. Even though it may appear complex, there are many user-friendly tools and services available to help. Due to the significant time and effort required, high-end rental properties generally use three-dimensional virtual tours.
- Virtual Reality Tour. The virtual reality (VR) tour is the newest and most immersive type of virtual tour. These tours allow potential tenants to don a VR headset and explore the property as if they were walking through it. Although VR tours are still uncommon, they are becoming increasingly popular as VR technology becomes more accessible.
What are the benefits of virtual tours?
- Convenience. Virtual tours offer major relief from the typical hassle of property tours. Prospective tenants can explore your rental properties from their homes or while at work. This is particularly useful for out-of-state or international renters who find it difficult to arrange physical tours.
- 24/Hour Availability. Virtual tours can be accessed by potential tenants 24 hours a day, seven days a week. This enables them to tour your rental properties at their convenience, bypassing the need to coordinate with your availability. This powerful tool provides them with flexible viewing options.
- Increased Engagement. Virtual tours have proven to enhance engagement. Websites with virtual tours keep potential residents engaged longer than those without.
- Improved SEO. Besides boosting engagement, virtual tours can enhance your rental property’s SEO. Google values fresh content, and adding a virtual tour to your property listing is an excellent way to update content and improve search rankings.
How to Optimize Your Virtual Tours.
- Quality Matters. Ensure that your images and videos are high-quality, steering clear of low-resolution or blurry photos. To help potential tenants grasp the details of your rental properties, use quality virtual tour content.
- Include a Call to Action. Add a call to action (CTA) at the conclusion of your virtual tour. A CTA is a prompt or button that encourages potential tenants to move forward, such as scheduling a showing or getting in touch for more details. Featuring a CTA boosts the chances that potential tenants will decide to rent from you.
Virtual tours allow potential tenants to experience your rental properties without needing to visit in person. Real Property Management Premium can help you market your Prairieville properties and maximize your chances of finding reliable tenants. Contact us online or call 225-570-8739 today!
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